Providing expertise that propels businesses forward.

What started as a small team of developers, has grown into a thriving company serving a diverse range of national retail and manufacturing brands.

Magnetic is a team of Thinkers, Designers, Developers, Project Managers, and QA experts who are passionate about shaping the future of web and mobile.

Our DNA

A dynamic group of trailblazers who are eager to support your growth and success.

Whether modernizing legacy systems, building custom software, or deploying advanced 3D asset pipelines, we drive measurable outcomes. Our capabilities break down into 3 buckets.

Research + Planning

Before we think about pixels or how implementing features will affect timelines, we take the time to understand the business and make sure what we build is the right fit.

Prototype + Design

Beyond making it look good, this is the phase where we confirm our theories and quickly iterate to test them. This culminates by applying design that fits both the brand and with the audience.

Build + Maintain

We can provide support in a multitude of ways, be it a full stack build, updating an old legacy system or laying the foundation for new technology, we have the team for it.

Whether you’re joining the Magnetic team as a client or an employee, you’ll work with a dynamic group of trailblazers who are eager to support your growth and success.

Early Stage

We turn ideas into scalable digital products. Our strategists, designers, and engineers collaborate to validate concepts, define product-market fit, and build the technical foundation that supports long-term growth.

Growth & Innovation

For enterprise and growth-stage organizations, we accelerate digital transformation and unlock new opportunities through technology, design, and automation; we drive measurable outcomes—efficiency, scalability, and revenue growth.

Our Leadership

Josh Diskin

Chief Executive Officer

Josh has a strong history of entrepreneurial and strategic leadership, stemming from an established background in building a business development practice at a nationally known agency. His first-hand agency experience working with Fortune 500 brands has helped elevate and distinguish those brands. This balance of sales with technical management, combined with a law degree bring a wealth of digital experiences to Magnetic.

Paul Militello

Vice President of Technology

Paul brings a wealth of information technology experience spanning close to 20 years in the industry. Prior to being Vice President of IT for Magnetic, Paul served as General Manager of the company’s general operations. He was the Software Development Manager and Technical Lead for 10 years, leading teams that built web service platforms and mobile client applications for workflow management systems. He has been a driving force in increasing the operational scale at Magnetic, while continually pushing the team to innovate. Paul’s most powerful contribution to the team is his ability to take complex business problems and distill them into simple steps that lead to an elegant solution.

Beck Besecker

Co-Founder & Board Member

Beck Besecker is a co-founder and board member of Magnetic. Prior to co-founding Magnetic and sister company Marxent in 2011, Beck spent 13 years building interactive marketing solutions for Fortune 500 retailers and brands, including Target Stores and Tesco. In 1999, he founded Copient Technologies which enabled large retailers to easily manage personalized promotions in-store and online. Copient was acquired by NCR in 2003. Beck then served as EVP of New Business at Catalina Marketing, the nation’s largest in-store promotional network. He currently serves on the board of InStream Global.

Barry Besecker

Co-Founder & Board Member

Barry Besecker is a co-founder and board member of Magnetic. Prior to co-founding Magnetic and sister company Marxent in 2011, Barry developed groundbreaking new retail technology for Copient, that was acquired by NCR in 2003. He then spent 10 years building software and architecting web platforms for major brands such as Pfizer, Exxon Mobil and Miller Coors, leading the digital marketing practice as a VP at an Ohio-based software development firm. Barry is an accomplished martial arts practitioner and holds a black belt in Jiu-Jitsu.